Browser wars II & why it won’t happen, yet
June 14th, 2008 by David Stone. No Comments »Given the title I imagine Safari, Internet Explorer, and Firefox have just popped into your mind. Forget 90% of what you’re thinking and consider that more & more browsing is being done on other devices; iPhone; mobiles; Wii; PSP; etc.
How easy is it to install multiple browser and select them as the default browser on those device? For the most part, it isn’t. Wasn’t that the sort of anti-competitive behavior that landed Microsoft in it back in 2000?
Why won’t it happen, yet? When Apple created the iPhone and Safari for iPhone they didn’t knock any iPhone browser businesses’ market share down - there wasn’t any. And although if you dig into the depths of that, and analyze it more broadly, yes I’m sure they dented the market share of RIM, but to the general public these companies are creating new places to browse, on your: TV; gaming console; portable gaming console; virtual world.
When it’s understood by the lawyers that browsing is browsing is browsing, not browsing is a personal computer function. Who knows, maybe the law suits will appear? Maybe everyone learnt from last time?